Why Communications Providers Need to Start Listening

BUSINESS SOLUTIONS We can’t just keep giving users the products we think they want. We have to get to know their needs, and build up from there.

The term unified communications (UC) was coined in the mid-1990s. Before that time we were happy calling things what they were — videoconferencing, telephony, et cetera. When tools that could detect a user’s presence were inserted into the mix it just made sense to have all the communication methods come together and share common information — so users could easily escalate their collaboration between the formerly separate processes.

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