IMCCA at Integrated Systems Europe 2014
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Discussion: Hot Topics for Video Conferencing in 2013

by Simon Dudley, Video Evangelist, LifeSize

The old saying goes, “the only certainty in life is change,” and this certainly rings true for the video conferencing industry. Throughout 2012, we saw a number of technologies continue to grow and change due to customer need, including cloud, virtualization and mobility. But what will 2013 bring? I had the opportunity to sit down with LifeSize Vice President of EMEA Andreas Wienold to discuss 2013 video conferencing predictions. Here the points we discussed and agreed-upon:

  1. Security will be of the utmost importance: As we reflect on last year, a number of  notable moment were related to real or perceived security breaches with video systems. I predict that security will continue to be a core focus for business decision makers in 2013 – which is especially true for businesses using free software for video collaboration.  I wonder if, for certain highly regulated sectors, employees may even be breaking the law just by having these tools on their desktop due to insufficient security features.
  1. As security becomes more valued, dedicated video conferencing solutions will increase in popularity. As companies realize how valuable an encrypted, secure video communication environment is, they will turn to enterprise-grade solutions.  The gap in cost between the free services and dedicated systems is narrowing - with a dramatic reduction in the price of HD solutions. I predict as trends like virtualized infrastructure catch up, video conferencing vendors will be able to offer their products at an even lower cost.
  1. Telecommuting and flexible working schedules will become more widely accepted. Travel costs are an increasing drain on company resources, and I suspect that flexible working programs like telecommuting may be the solution. Video conferencing is becoming more pervasive, so employees can work from anywhere via their desktop, tablet or smartphone. Once decision makers realize how much money they could save by encouraging their employees to work from home I predict telecommuting will boom.
  1. Email usage will decline significantly. When email first came onto the scene it was a breakthrough business tool. Though email is still valuable in many ways, it has become excessive. Endless paper trails are really just devices for people to cover their backs. I have a suspicion that there will be a decrease in email usage as companies aim to manage the amount of data they produce on a daily basis. More efficient collaboration tools, like video conferencing, social media and messaging platforms, will limit the barrage of email as companies realize how effective these other tools are.

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This article was written by Simon Dudley and Lifesize and contains solely their own, personal opinions.